Making-of
Joy of Life
LOUD AND SOFT LIKE LIFE: LET YOURSELF BE INSPIRED BY THE JOIE DE VIVRE OF THE JOY OF LIFE COLLECTION, WHERE POWERFUL AND GENTLE FABRICS MEET.
The JOY OF LIFE collection stands for the joie de vivre and forms an answer to the current turbulent times. Especially now, when home has become more and more important, the new textiles provide special moments in the room and transport the feeling of joie de vivre in two different ways - soft and loud - and thus provide exciting contrasts.
JOY OF LIFE COLLECTION
SOFT AS LIFE
In the soft world, fabrics with delicate expressions and light structures and designs provide a fine and playful way of enjoying life. The fabrics are rather restrained and blend discreetly into the room. With their designs and details, they provide a young and modern look and make a gentle statement in the room.
The colors are rather soft and natural. Fine shades of white, delicate shades of gray and a light pink or sage provide the quiet sensuality of the fabrics. The designs and structures are rather inspired by nature and are distributed freely and organically over the different fabrics. In combination with natural materials such as wood, stone and clay, they come into their own particularly well.
LOUD AS LIFE
In the loud world, powerful colors and designs and extravagant details show the expressive joy of life. The fabrics attract all eyes and make a strong statement in the room. The fabrics are versatile and can be combined in many ways with their young and fresh aesthetics.
The colors are powerful and rich. A strong lemon-green, a rich coral tone or colorful color combinations provide this loud joie de vivre of the fabrics. Designs such as brush strokes and wild floral patterns or details with large sequins and foil applications provide a casual opulence. The fabrics can be used to make individual statements in the room or in combination with colorful furniture or objects to create a lively atmosphere.
Sibylle AeberhardWE WANTED TO CREATE A COLLECTION THAT EXUDES POWER, ENERGY, HAPPINESS AND SENSUALITY.
The two worlds of soft and loud show how contrasting the joy of life can be expressed. Nevertheless, both worlds have many points of contact and the fabrics of the new JOY OF LIFE COLLECTION provide with their positive expression for a lively home.
SIBYLLE AEBERHARD
Sibylle Aeberhard has been working for Création Baumann in a creative capacity since 2004. The product manager & designer discovered fabric at an early age: as a child, she already sewed clothes for her dolls and for herself. Since fashion is too short-lived in her opinion, she was thrilled more and more by the basic textile element. What Sibylle Aeberhard – who graduated from the Zurich textile specialist class and was influenced by her mentor, Bärbel Birkelbach – likes about her job is the mix of handicraft, creative design and technical know-how.
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