References
Tea revolution
Rare Japanese teas in the pop-up bar at the Muji flagship store, London
Object
OHH CHA BAR, pop-up bar at Muji flagship store, London, UK
Concept
SoHo+Co, London, UK
Used products
Download
Photos
OHH Ltd + Photo by Andy Stagg
SITUATION
The OHH tea company trades in high-quality Japanese matcha tea and has opened Europe’s first contemporary matcha bar in London, using their premium Eastern offering to shake up the British capital’s tea culture. The latest in authentic Japanese tea experience is the pop-up bar in Muji’s Tottenham Court Road flagship store.
SOLUTION
The semi-transparent curtain creates a room inside a room and perfectly correlates with Muji’s minimalist aesthetics.
The silvery monochrome room makes the tea’s green colour gleam, with the sumptuous green hue painted onto the tailor-made Muji chairs where visitors can immerse themselves in rare aromas.
