Using printed curtains to create a setting for photo moments in changing rooms.
Selfridges Designer Studio, London, England
Campaign Design, Falmouth, England
DIGITAL DENSE PANAMA -290
The Selfridges department store in London has seen the emergence of a design studio on the third floor, offering exceptional contemporary fashion. Styled like a gallery, it curates fashion labels and presents them in a thrilling display concept.
In Campaign Design’s playful scheme, furniture from the 50s meets subtle pink colour shades. For the changing rooms, the tailor-made DIGITAL DENSE PANAMA received a special print finish, creating a setting where customers can take selfies in front of an exciting background