Using printed curtains to create a setting for photo moments in changing rooms.
Object
Selfridges Designer Studio, London, England
Concept
Campaign Design, Falmouth, England
Download
Data sheet
Situation
The Selfridges department store in London has seen the emergence of a design studio on the third floor, offering exceptional contemporary fashion. Styled like a gallery, it curates fashion labels and presents them in a thrilling display concept.
Solution
In Campaign Design’s playful scheme, furniture from the 50s meets subtle pink colour shades. For the changing rooms, the tailor-made DIGITAL DENSE PANAMA received a special print finish, creating a setting where customers can take selfies in front of an exciting background