Using printed curtains to create a setting for photo moments in changing rooms.
Object
Selfridges Designer Studio, London, England
Concept
Campaign Design, Falmouth, England
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Data sheet
Situation
The Selfridges department store in London has seen the emergence of a design studio on the third floor, offering exceptional contemporary fashion. Styled like a gallery, it curates fashion labels and presents them in a thrilling display concept.
Solution
In Campaign Design’s playful scheme, furniture from the 50s meets subtle pink colour shades. For the changing rooms, the tailor-made DIGITAL DENSE PANAMA received a special print finish, creating a setting where customers can take selfies in front of an exciting background
